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This website pecheleshonda.com had the following on the homepage, "2015 Honda Civic Loyalty Program." We viewed that the website said " Check us out on Facebook." It also said " Pecheles Honda in New Bern, NC treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! 2015 Honda Accord EX-L V-6 Coupe." The header had New Bern Honda dealer as the highest ranking search term. It is followed by new and used Honda, Pecheles Honda, and North Carolina which isn't as ranked as highly as New Bern Honda dealer. The next words they used was North Carolina. serving Morehead City was included but will not be viewed by search parsers.